You’d assume Shraddha Kapoor’s (@shraddhakapoor) screen time is off-the-charts, like anyone with a significant following.

But she’s surprisingly detached from her phone.

During our hour-long chat, she doesn’t glance at her phone once—not a buzz, not a peek.

Fully present, entirely in the moment—such a rarity in our always-online world.

“The numbers don’t mean much to me,†she says, brushing off our collective obsession with stats.

“What truly matters is the bond I’ve built with my Insta fam.

When they comment, interact, or share these little moments—those connections are everything.†So, while stats may not matter as much, engagement does.

And she knows how to keep this going.

You see this in her cheeky replies to comments from fans: when one asked her to upload her Aadhaar card photo, Kapoor replied saying she looked so good in it, he wouldn’t be able to handle it.

At the link in bio, read @shereegg30’s interview with the actor who knows how to balance a sense of humour and fun social engagement with a solid side of business.Editorial Direction: @meghamahindru @ridhimasapreFashion and Creative Direction: @priyankarkapadiaVisual and Creative Direction: @jaymodi2Art and Creative Direction: @harryaiyerStyle lead: @naheedeeMakeup: @rivieralynn @theartistsprojectHair: @miteshrajaniSet Design: @visualsbypurnima @repp.agencyVideography: @by.the.gramStyling Assistant: @_kashishjainnnProduction: @ikp.insta @imran_khatri @aaliyahladhanii @radhikachemburkarArtist Reputation Management: @spicesocial

When Shraddha Kapoor (@shraddhakapoor), the most followed Indian woman on Instagram (she has 94.1 million besotted fans—a number that beats Angelina Jolie and Donald Trump’s combined following), says she doesn’t have a social media strategy, you are bound to think she’s bullshitting.

“I post what I feel like.

I don’t share everything, but what I do share is me,†she says pointedly.

It’s true, as far as celebrities go, she is almost universally relatable.

Take her feed, for instance.

She’s steaming her face in sweatpants with a towel wrapped around her head.

She’s goofing around in Harry Potter glasses.

She’s coddling her Yorkshire terrier, Small, toy poodle, Smoosh, and Lhasa Apso, Shyloh.

And then she appears in designer couture on the red carpet, a jaw-droppingly glam reminder that she is in fact a legit celebrity and Bollywood star.

So, who is the real Shraddha Kapoor?

The bare faced actor, popping paani puris, grabbing coffee, watching ‘Schitt’s Creek’ and posting from her bedroom?

Or a consciously cultivated digital persona?

At the link in bio, The Nod’s @shereegg30 chats with the star to find out.

Editorial Direction: @meghamahindru, @ridhimasaprePhotography: @maxhoellFashion and Creative Direction: @priyankarkapadiaVisual and Creative Direction: @jaymodi2Art and Creative Direction: @harryaiyerStyle lead: @naheedeeMakeup: @rivieralynn @theartistsprojectHair: @miteshrajaniSet Design: @visualsbypurnima @repp.agencyStyling Assistant: @_kashishjainnnProduction: @ikp.insta @imran_khatri @aaliyahladhanii @radhikachemburkarArtist Reputation Management: @spicesocial

Angle badlo, rang nahi

Volume ON Thank you @turkialalshik for this historic reel #RiyadhSeason #JoyAwards @joyawards

Life can get rather dull and monotonous sometimes.

What we all need is to shake things up!That’s exactly what @shraddhakapoor is here to do.

With Minute Maid Pulpy Orange, every moment can become exciting.

All you have to do is Shake it up.#ShakeItUp #MinuteMaid #Pulpy #MinuteMaidPulpyOrange #Collab

Trial mahina khatam, ab real 2025 shuru karein ???

#HappyNewYearAgain 🤭

When cinema takes center stage at the center of the world!

Thank you so much for inviting me @turkialalshik @joyawards #RiyadhSeason#JoyAwards

Gift do gift Valentine’s peBohot hua ‘Heartfelt’ @palmonas_official

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As we step into 2025, it’s impossible not to look back at the year that was—2024, the year of horror-comedies and sequels.

Films like ‘Stree 2’ delivered everything from jump scares and one-liners to chart-topping dance numbers, smashing records to become the year’s highest grosser.

Among its ensemble cast, Shraddha Kapoor stole the spotlight, living up to her IG bio as she dominated both the box office and social media.Kicking off the year with our twin issue, we’re equipping you with all the essentials for 2025—from the biggest fashion and micro beauty trends to a style horoscope to craft the perfect wardrobe.

Additionally, we’re bringing you the names across music, film, sports, art, and the digital space that are set to own the year ahead.

Here’s to ringing in the new year with fresh styles and perspectives.Shraddha is wearing a funnel-neck jumper, appliqué leggings, both @hermes; ankle boots, @jimmychoo; textured rings, both @palmonas_officialEditor-in-chief/Words: @mehernaazdhondyPhotograph: @taras84Fashion Director: @pashamalwaniHair: @miteshrajaniMake-up: @shraddha.naikAssisted By (Styling): @shriyakirdat @vedicavoraArtist Reputation Management: @spicesocial #GraziaIndia #ShraddhaKapoor #Shraddha #JanuaryCover #2025 #2025Cover

With 94 million IG followers, Shraddha Kapoor reveals in an exclusive interview with ETBrandEquity that she treats her Instagram like a family WhatsApp group—funny when she feels like it, and quiet when she needs a break.From box office hits like Stree to her startup venture Palmonas, Kapoor seamlessly juggles her roles as an actor and entrepreneur with confidence and ease.Earrings by: @palmonas_official Image Credit: @kadamajay #ETBrandEquity